The Indian women’s cricket team’s stunning 2025 ODI World Cup victory has not only brought them glory on the field but also massive gains off it. Following their first-ever World Cup title win against South Africa in Navi Mumbai, the players have witnessed a surge in brand endorsement deals, with fees rising between 25% and 100%. The phrase Women’s Endorsements Up 100% has become the latest buzz in India’s sports business landscape.
World Cup Glory Translates Into Brand Boom
India’s long-awaited women’s World Cup win has changed the commercial landscape for the nation’s top cricketers. According to reports, several Indian women’s team stars have seen their brand endorsement rates rise sharply after the victory. Marketing agencies and brands have been quick to approach players such as Smriti Mandhana, Jemimah Rodrigues, Harmanpreet Kaur, Deepti Sharma, and Shafali Verma with fresh deals and revised contracts—proof that Women’s Endorsements Up 100% is more than just a headline.
Tuhin Mishra, Managing Director of Baseline Ventures, revealed that the excitement among brands has been unprecedented. “Since the final, there’s been a rush of brand queries, not just new endorsements but also renegotiations, with fee increases upwards of 25-30%,” Mishra said, emphasizing how Women’s Endorsements Up 100% reflects the growing respect for female athletes in India.
The players’ social media reach has exploded as well, with several doubling or even tripling their follower counts since the World Cup win. This surge in online popularity has further fueled the increase in endorsement values, further proving that Women’s Endorsements Up 100% is not just temporary hype but a sign of lasting commercial growth.
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Smriti Mandhana and Jemimah Rodrigues Lead the Surge
Among all the players, Smriti Mandhana and Jemimah Rodrigues have emerged as the biggest gainers from this marketing revolution. Smriti, already one of the most popular faces in Indian cricket, continues to be the highest-paid female cricketer in the country. She currently endorses 16 major brands, including Nike, Hyundai, Herbalife, State Bank of India (SBI), Gulf Oil, and PNB MetLife Insurance. Her per-brand endorsement fee reportedly ranges between Rs. 1.5 to 2 crore, making her a perfect example of how Women’s Endorsements Up 100% after India’s World Cup victory.
Jemimah Rodrigues, the hero of India’s semi-final win against Australia with her unbeaten 127-run knock, has also witnessed a huge rise in her brand value. As per Karan Yadav, Chief Commercial Officer at JSW Sports, the agency managing her, requests from multiple brands poured in soon after her World Cup heroics. “We’ve been flooded with offers across 10-12 categories,” Yadav confirmed, adding that Women’s Endorsements Up 100% applies strongly to Jemimah’s case.
Jemimah now commands a fee of Rs. 75 lakh to Rs. 1.5 crore per endorsement, depending on the contract duration and deliverables. This 100% jump in her brand value highlights the broader trend that Women’s Endorsements Up 100% across India’s cricketing landscape.
Brands Celebrate the Women’s Triumph
Brands have wasted no time in associating themselves with the victorious Indian women’s team. Major companies like Hindustan Unilever, Puma, and Pepsi have already launched campaigns celebrating the players’ success, further validating the phrase Women’s Endorsements Up 100%.
Priya Nair, Managing Director of Hindustan Unilever, revealed that plans for special ads were made even before the final match. Surf Excel and Rexona rolled out campaigns highlighting women’s strength and resilience with slogans like, “The maidan belongs to every woman who shows up, stands tall, and plays her heart out.” These campaigns fit perfectly into the ongoing narrative that Women’s Endorsements Up 100% post the World Cup victory.
Puma, which sponsors Harmanpreet Kaur, Deepti Sharma, and Richa Ghosh, also celebrated the win with the message: “Every doubt. Every headline. Every heartbreak. Burned. Harmanpreet Kaur is a World Cup-winning captain.” This campaign again echoes the theme of Women’s Endorsements Up 100% across sports marketing in India.
Swiggy Instamart joined the celebration with witty posts such as, “Queen served so good, the entire stadium couldn’t sit still,” while Pepsi’s campaign read, “From one blue team to another.” The buzz of Women’s Endorsements Up 100% has clearly captured corporate India’s imagination.
Sustaining the Momentum
The Indian women’s team’s triumph has finally brought them the recognition they have long deserved. Their newfound brand value not only reflects their sporting achievements but also symbolizes a shift in how women’s cricket is perceived. Experts believe this era, defined by Women’s Endorsements Up 100%—is just the beginning.
However, maintaining this growth will be the next big challenge. For lasting success, consistent performances, public engagement, and smart brand partnerships will be crucial. Still, for now, Women’s Endorsements Up 100% marks a new era for India’s women cricketers, both as champions on the field and as icons off it.
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