Posts in the Indian Premier League (IPL) often hit harder than sixes, especially when crafted by the teams’ social media admins. While players battle it out on the field, another set of heroes sit behind computer screens—armed not with bats or balls, but with memes, witty captions, and powerful storytelling. These social media teams have transformed digital platforms into their playing fields, where every post has the power to go viral and win hearts.
These teams do more than just post scores—they craft emotional narratives, create hilarious memes, celebrate iconic moments, and sometimes, troll their own teams with savage self-awareness. In a league built on emotion, loyalty, and larger-than-life fandoms, IPL teams handles on Instagram and Twitter have built strong online communities by adding humor, heart, and humanity to the game.
From the Rajasthan Royals’ Gen-Z meme warfare to CSK’s heartwarming tributes, IPL teams have “won the internet” on multiple occasions. Let’s revisit five unforgettable moments when these accounts turned a simple post into a viral phenomenon.
5. Chennai Super Kings’ Vintage Tribute to Dhoni’s 200th Game (2021)
The Moment:
As MS Dhoni walked out to play his 200th game for CSK, the franchise posted a stunning collage of his journey—from long-haired 2008 Dhoni to the wise and calm captain of 2021. The caption? Simply: “Thala for a reason.”
Why It Worked:
CSK’s post wasn’t flashy—it was soulful. They didn’t rely on loud graphics or clickbait headlines. Instead, they let nostalgia and Dhoni’s legacy speak for themselves. It was vintage CSK: elegant, loyal, and filled with respect.
4. Lucknow Super Giants’ KL Rahul Meme Sparks a Social Storm (2023)
The Moment:
After KL Rahul used all the DRS reviews within the first few overs in a crucial match, only to miss a blatantly out decision later, Lucknow Super Giants posted a cheeky tweet that read: “KLRS: KL Rahul Review System… buffering”
Why It Worked:
For a franchise just two years old, this showed guts and a deep understanding of meme culture. Rather than shy away from criticism or stay silent, LSG leaned into the moment with a humorous spin. It was playful, timely, and hilarious.
3. RCB’s “Not Just a Player. An Emotion” Post for Kohli (2022)
The Moment:
During the IPL 2022 Mega Auction, as teams reshuffled their squads, Royal Challengers Bangalore made one thing clear—Virat Kohli was going nowhere. They posted a sleek black-and-red graphic with the words: “Not just a player. An emotion. Forever RCB.”
Why It Worked:
This wasn’t just a retention announcement. It was a love letter to an era. Kohli and RCB have become synonymous over the years, and this post immortalised that bond. The minimalist design, the powerful copy, and the timing—it all blended into digital perfection.
2. Delhi Capitals’ Emotional “Homecoming” for Rishabh Pant (2023)
The Moment:
After surviving a near-fatal car accident in late 2022, Rishabh Pant made a return to the Delhi Capitals dugout in 2023. DC welcomed him back with a beautifully edited video montage titled “The Return of Our Captain.” It featured old match highlights, emotional dressing room moments, and heartfelt reactions from teammates.
Why It Worked:
The video captured more than just a player’s return—it celebrated a fighter’s comeback. With swelling background music and clips of Pant’s journey, it tugged at the heartstrings of fans and cricket lovers across the country. It was a masterclass in storytelling and empathy-driven branding.
1. Rajasthan Royals Troll Themselves with the Iconic “This is Fine” Meme (2020)
The Moment:
After enduring a string of painful losses during the 2020 season in the UAE, the Rajasthan Royals admin did what few would dare—they made a meme mocking themselves. The now-legendary post featured the viral “This is fine” cartoon dog sitting in a burning room with a caption that read, “RR fans right now.”
Why It Worked:
Instead of hiding behind PR statements or pretending nothing was wrong, the Royals embraced the chaos. It showcased their self-deprecating humor and raw honesty—traits that instantly made them fan-favorites online. The post resonated not just with RR supporters, but with neutral fans who admired the courage to laugh at themselves in defeat.
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