KRAFTON is expanding its gaming vision in India as KRAFTON eyes to tap cricket games market with three new titles scheduled to launch by FY2026. The company announced these ambitious plans during its Q3 2025 earnings call, highlighting its growing interest in developing India-specific mobile experiences.
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Major Push Toward Cricket-Themed Games
With cricket being India’s most beloved sport, KRAFTON eyes to tap cricket games market through multiple collaborations and partnerships. The publisher already has two cricket games in active development. The first is under the Real Cricket franchise, developed by Nautilus Mobile, a studio where KRAFTON holds a majority stake. The second, still unannounced, is speculated to be linked with the ICC’s official mobile cricket title — a project that could redefine cricket gaming for mobile audiences.
Sources have suggested that KRAFTON eyes to tap cricket games market not just through publishing but also by exploring partnerships with major cricket leagues and teams. The company is reportedly in talks for official licensing deals, potentially competing with major names like EA Sports, Dream11, and Nazara Technologies.
Expanding Beyond BGMI with Localized Content
Beyond cricket, KRAFTON eyes to tap cricket games market as part of its broader India strategy, which includes developing three mobile titles “tailored for India.” These games will focus on social play and accessibility — areas that deeply resonate with Indian gamers. To achieve this, KRAFTON is collaborating with local studios and securing Indian intellectual properties (IPs) to deliver culturally relevant content.
The approach reflects how KRAFTON eyes to tap cricket games market not just as a genre investment but as a pathway to strengthen its roots in India’s gaming ecosystem. This strategy aims to replicate the success of Battlegrounds Mobile India (BGMI) by combining quick testing, local partnerships, and focused audience insights.
In essence, KRAFTON eyes to tap cricket games market as the cornerstone of its India growth plan. With three India-centric games on the horizon — including the much-anticipated cricket titles — the company’s intent is crystal clear: to dominate India’s mobile gaming scene beyond BGMI and create an enduring cricket legacy.
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