Cricket is entering a new era, and Sanjog Gupta outlines ICC’s long-term plan to make the sport future-ready. Speaking to ICC Board members, Gupta emphasized that while innovation and expansion are important, cricket must stay true to its core — the “athletic spectacle.” He believes that the balance between tradition and transformation will define how cricket grows globally in the coming decade.
Sanjog Gupta outlines ICC’s focus on innovation and fan experience
In his address, Sanjog Gupta outlines ICC’s mission to make every event more exciting, competitive, and culturally significant. According to him, cricket tournaments must deliver unforgettable experiences that keep fans connected beyond the field. “Our events should be immersive, inclusive, and full of prestige so that top players always feel proud to participate,” Gupta said.
Sanjog Gupta outlines ICC’s belief that maintaining constant fan engagement through digital platforms and community building is essential. He explained that cricket must go beyond live matches to offer “always-on experiences” — interactive, digital, and in-person connections that sustain fandom all year round.
Gupta also stressed the importance of re-evaluating existing competition formats. Sanjog Gupta outlines ICC’s commitment to exploring new structures that can deliver greater value to fans and attract fresh audiences. He said successful ICC events can have ripple effects far beyond host nations, promoting cricket across new regions.
In today’s world, fans crave immersive moments and unique experiences. Therefore, Sanjog Gupta outlines ICC’s plan to integrate entertainment and lifestyle elements into the game while maintaining the thrill of on-field athleticism. He noted that while broadcasting remains vital, the ICC should also focus on creating engaging digital experiences for fans worldwide.
Sanjog Gupta outlines ICC’s roadmap for global expansion and Olympic return
A major part of Sanjog Gupta outlines ICC’s vision is diversifying cricket’s economic model. He stated that the ICC needs to rethink how the sport is commercialized, refresh partnerships, and attract new kinds of investors. According to him, “Cricket must broaden and deepen its economic structure to ensure long-term sustainability.”
Sanjog Gupta outlines ICC’s strategy reset as a comprehensive blueprint for the next decade — combining sporting integrity, financial balance, and a fan-first approach. He highlighted the growing role of technology, from data analytics to fan engagement. For Gupta, innovation must become part of cricket’s DNA, helping the sport stay ahead in an ever-changing world.
Another exciting point in Sanjog Gupta outlines ICC’s address was cricket’s historic return to the Olympics. He called it a “once-in-a-century opportunity” that could introduce cricket to millions of new fans. Sanjog Gupta outlines ICC’s collaboration with the International Olympic Committee (IOC) and LA28 organizers to ensure cricket’s successful inclusion in the 2028 Games. Discussions are also underway for its participation in Brisbane 2032.
According to Sanjog Gupta outlines ICC’s presentation, Olympic inclusion will allow more government funding and greater visibility for cricket in regions where it’s still growing. This expansion will help develop grassroots programs and improve high-performance training in several countries.
Sanjog Gupta outlines ICC’s commitment to making cricket a global sport also includes working with regional federations to ensure the game’s presence in multi-sport events such as the Asian, Pan-American, and African Games.
Change… or be changed
At the start of his address, Sanjog Gupta outlines ICC’s belief that transformation is no longer optional. The world is evolving rapidly — in technology, consumption, and culture — and sport must adapt. Fans today are more connected, diverse, and demanding, yet they still seek belonging and identity through the sport they love.
Sanjog Gupta outlines ICC’s closing message was clear: the ICC must embrace creativity, collaboration, and courage. With over two billion fans worldwide, cricket has the scale and the spirit to lead global sports innovation. The future of cricket, he believes, depends on how well the ICC balances its legacy with forward-thinking change — ensuring that the game remains timeless, yet always “fit for the future.”
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